Jeep unveils 2024 Wrangler SUV in next stage of off-road sales battle with Ford Bronco
Jeep is updating its flagship Wrangler SUV with more capability, technology and features as it battles for off-road buyers against Ford’s newer Bronco.
The 2024 Jeep Wrangler features an evolutionary exterior design, which is typical for the quintessential SUV, and a redesigned interior that includes additional safety, convenience and tech features such as a 12.3-inch center control screen.
“Today, we are raising the bar once again by combining the most capable Wrangler to date, with more technology, comfort and safety features,” Jeep CEO Christian Meunier, said in a release pegged to the vehicle’s reveal Wednesday at the New York International Auto Show.
In addition to the interior upgrades, the 2024 Wrangler will offer additional off-road features such as larger tires and an 8,000-pound-capacity warn winch. It also adds many additional safety features and new roof options similar to what Ford’s Bronco has offered since it arrived to market in 2021.